Purpose-driven is nothing more than marketing
Purpose-driven businesses seem to be the trend nowadays. Isn’t this just a slick marketing trick?New generationThe millennials, Gen Z; they all seem to find it important that brands do something…
Trust isn’t a brand value
How can trust not be a value? Isn’t trust a beautiful way to describe what your business is build on? Yes, of course it is, but it doesn’t mean a…
how to do a webinar 9 tips
9 Tips on how to do a webinar
Hosting a webinar was never this easy. Now that the world mainly operates online, people are more willing to learn and interact through online webinars. If you ever thought of…
Startup Mistakes: 3 marketing mistakes starting entrepreneurs can avoid
I’m far from calling myself a successful entrepreneur, but over the past years I’ve learned a couple of things that you can avoid if you’re just starting out. You don’t…
What is your brand color?
DUTCH BELOW---- Color psychology for marketing and brands What feeling do you get from the color yellow? Does it make you happy? Does it excite you? Does it remind you…
De beste sociale media voor het meest langdurige resultaat
Er zijn weinig tegengeluiden als het gaat om het gebruik van een social media strategie in een bedrijf. Terecht, zou je zeggen. Toch is het verstandig om goed na te…